Beauty, Fragrance + Cosmetics

The world of beauty is booming and rapidly evolving. Millennials crave instant interaction with the brands they love. Brands need ways to become an increasingly integral part of their customers’ daily lives while still standing out on the shelf, meeting compliance requirements, and offering sustainable packaging solutions.

Label Avery Dennison enables converters and brands to achieve every one of these objectives. We combine decades of pioneering technical expertise with a huge range of solutions that deliver on shelf appeal, performance, sustainability and the all-important connection with consumers.

Functionality and Compliance

It takes more than looks to succeed in the beauty, home and personal care industry. With new products entering the market, expanded categories and latest designs create a need to stand out on the shelf and reinforce the brand. A premium presence might be necessary, or a unique container shape, or smart labels that pop out from the clutter.

But equally important is working with someone who really knows how to bring a signature, sales-increasing look to life. At Avery Dennison, we work closely with both converters and brand owners to create packaging labels that truly differentiate products and provide a competitive advantage. We combine decades of technical experience and fresh insights into consumer trends to help design labels that are on-brand and on the money when it comes to standing apart from the pack.

Shelf Appeal and Intelligent Labels

Once you’ve solved basic functionality and regulatory compliance, other challenges await. Shelf appeal is one. With more than 75% of all purchasing decisions made at the store shelf, innovative packaging is essential to product differentiation. At the same time, consumers are beginning to expect personalized experiences and interaction with the brands they love. Furthermore, they generally prepare eco-friendly packaging. We combine a broad, largely unique portfolio of decorative solutions for beauty, fragrance and cosmetics packaging labels with the largest portfolio of UHF, HF and NFC RFID inlays to enable you to stand out on the shelf and directly engage with consumers, all in one solution.

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