Home + Personal Care

Home and personal care products cover an extensive range of items requiring equally varied kinds of packaging labels: Rigid and flexible. Ideally, multi-functional. All in all, consumers want more functionality at affordable pricing.

Label Avery Dennison solutions deliver the just-right balance of standout shelf appeal and dependable, consumer-pleasing performance. Backed by a team of technical and design experts who know this segment and enjoy digging into a challenge.

Visual Communication

Competing on the shelf with dozens of other products, home and personal care packages only get a few seconds to attract attention, making it important for your label to be distinct. Our long experience in supplying the home and personal care segment has given us the expertise to work closely with label designers, making sure they have the platform and production choices to put the best and most eye-catching brand image forward. We offer a range of traditional, contemporary and specialty film and paper solutions for telling your brand story, and our intelligent label solutions offer captivating ways to take the conversation deeper once you’ve caught a consumer’s eye.

Functional Performance

Form and function go hand in hand with our products. They work with an extensive range of formats that fit the requirements of the health and personal care segment— across cartons and containers, bottles, pouches, wipes, aerosols and more, often with specific innovations for those formats. As pioneers in the industry of pressure-sensitive labels, we continually advance our materials and adhesives to ensure that our solutions are fit for purpose and future-ready. And our technical teams are always on standby to help create custom solutions to suit unique needs.

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