Avery

CleanFlake™ technology

Make PET packaging more recyclable.

"CleanFlake is a solution that is proven to cleanly separate from the PET bottles in the recycling stream and increases the supply of recycled PET.

With the increasing focus from regulation bodies and the growing demand from consumers on more sustainable packaging, it is important for brand owners to start adopting solutions like CleanFlake to stay ahead of regulatory pressures and advance on promoting plastic recyclability."

— Kejin Zhang, Segment Manager, HPC ASEAN, Label & Packaging Materials

Destination known

Consumers expect the plastic bottle they intend to recycle do not end up in a landfill that pollutes the environment.

PET packaging labeled with CleanFlake™ technology allows brands to share contribution to enable recycling initiatives, increasing the likelihood that bottles will be recycled properly.

Parting company, cleanly

We designed CleanFlake™ technology with a switchable adhesive that sticks firmly during the package’s use but “turns off” in hot caustic bath during the recycling process. As a result, the label material separates from the PET flakes and floats cleanly to the surface, leaving no label and adhesive residue in the PET stream. The PET flakes can then be processed into recycled PET, contributing to a global supply that is currently lagging behind demand.

Recycler and end-use approved

Our CleanFlake™ products have all the appeal of standard filmic labels and are proven to stick when they need to.

The solution have passed the Association of Plastics Recyclers’ most stringent tests, and are compatible with existing requirements throughout the recycling as well as the end-user value-chain.