Our Brand | Avery Dennison

Our Brand

Material science is in our DNA.

The pursuit of our vision has compelled us to align our businesses into a focused, customer-driven company that specializes in materials science. Our in-depth pool of expertise and global scale enable us to deliver insights, innovative products and intelligent solutions to customers all over the world.


The Avery Dennison story begins in 1935, with just a few spare parts, one very bright idea and a $100 loan. Ray Stanton (“Stan”) Avery, a struggling clerk in Los Angeles, invented a smarter way for stores to price their products, then went on to pioneer the labeling industry. With a few simple materials—primarily used machine parts and a saber saw—Stan created and patented the first self-adhesive, die-cut labeling machine. His practical genius would ultimately yield eighteen patents and establish Avery Adhesives as the company that transformed how brands and businesses deliver information. In 1990, Avery International merged with Dennison Manufacturing to become Avery Dennison. Today, we manufacture and distribute labeling and packaging materials in over 50 countries and employ more than 25,000 people. The flexibility and responsiveness afforded by our company's global footprint enables us to service our customers at key points throughout their supply chain. In just over 80 years we have grown from one bright idea into a global corporation that continues to set new standards for quality and innovation in materials science.

What We Do

Avery Dennison manufactures and distributes display graphics, labeling and packaging materials, retail graphic embellishments and RFID tags that companies around the world use to engage customers and efficiently manage their inventories. Our products are virtually everywhere you look, providing a crucial thread in the fabric of global commerce.

We sustain Stan Avery's spirit of curiosity through research, invention and development of new materials science products and processes. Our expertise in high-speed manufacturing, information display and management, logistics, branding, graphics and packaging enables us to impact a wide array of markets—from consumer packaged goods and apparel to transportation, architecture and healthcare.

We strive to make each customer's brand more inspiring and every process more intelligent.

Global Markets

Avery Dennison's extensive experience in our core businesses allows us to purchase, process, and deliver needed materials to key points in our customers' supply chains with rapid and globally consistent execution. 

In the 21st century, the company will expand its footprint in emerging markets.

Business Summary

Label and Graphic Materials

Label and Packaging Materials

Our functional pressure-sensitive adhesive label and packaging materials enhance shelf-appeal of food, beverages, health and beauty products while providing consumers with important information. We draw on the latest scientific advancements and years of manufacturing expertise to deliver coated and uncoated papers, films and foil roll materials that meet our customers' diverse needs and requirements.

Graphics Solutions

We are a world leader in graphics that identify, promote and inform. We use our extensive experience and creativity to help companies across the world bring brand visions to life in powerful and exciting ways. Here to transform ideas into tangible and inspiring messages, we believe in the power of imagination to enrich our world. Our high-performance, pressure-sensitive materials are designed for use on vehicle and building graphics, and are regularly converted for digital, cut and screen applications, such as banners and commercial signs. And we are constantly innovating to make graphics more exciting, noticeable and easy to install. Decades of know-how and the latest technologies – like Easy Apply Technology and our Supreme Wrapping Films – allow us to help you transform ideas into impactful messages.

Reflective Solutions

We've been providing traffic safety solutions since 1924 when the innovative J.C. Stimson, who founded the company eventually acquired by Avery Dennison, began applying prismatic glass materials for use in road signs. This idea evolved into reflective materials for car bumpers and reflectors in the Model A Ford in the 1930s leading ultimately to microprismatic retroreflective films in the 1980s.

Retail Branding and Information Solutions

Retail Branding and Information Solutions

Apparel makers and retailers around the world use our retail branding and information solutions to elevate their brands and accelerate their supply chain performance. Our retail graphic embellishments and product identification technologies can help enable brand owners to maximize brand impact at the point of sale, while our integrated RFID solutions can help accelerate manufacturing speed, improve inventory efficiency and ultimately improve retail profitability.


As a global leader in RFID, our track-and-trace technologies can help accelerate inventory process speeds, prevent losses and improve efficiencies throughout the stages of our customers' supply chains. Healthcare facilities, factories, libraries, airlines, retailers and document management services are just a few of the industries that have enhanced the effectiveness of their operations with our RFID solutions.

Printer Solutions

Avery Dennison Printer Solutions is committed to providing customers with innovative and sustainable printer and labeler products and supplies that accelerate supply chain performance, increase productivity, and elevate the consumer experience. 

With a strong global presence, we are adept at responding to the unique requirements of businesses no matter what they do or where they are. From price management solutions to stock and custom barcode labeling solutions to trustworthy service and support; we are a true partner delivering comprehensive, scalable, and reliable solutions that solve business problems and improve business processes. Our innovations are rooted in efficiency, utility and sustainability so our solutions are agents of change working inside major worldwide brands.

Industrial Healthcare and Materials

Performance Tapes

We are a leading global developer and manufacturer of high-performance, standardized and customized pressure-sensitive tapes used in electronics packaging, construction and personal care products. Our Performance Tapes business draws on years of materials science engineering and manufacturing expertise to deliver specialized tapes tailored to specific industry demands and end-user applications.  

Fastener Solutions

Avery Dennison Fastener Solutions advances its customers’ product performance through a broad range of fasteners for apparel, general industrial and automotive applications. Our innovative solutions extend from the fastening and securing of electrical wire harnesses in automotive component assembly to fasteners used in the manufacturing of mattresses.

We specialize in the plastic injection molding and extrusion of fasteners and cable ties. Our industry-leading installation tools enable easy and efficient application to enhance productivity. With a strong global presence beginning in 1975, we provide fast, flexible and responsive service to our customers.

Vancive Medical Technologies

The goal of our medical solutions business is to help keep our customers' costs in check as they provide quality patient care and improve outcomes. To accomplish this, we partner with leading healthcare providers and product manufacturers to develop new adhesive chemistries and deliver advanced medical tapes, films and technologies that improve the patient experience and accelerate operational efficiencies.

Our Global Reach

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