The AD RDX product portfolio for paper and film takes the concept of “less is more” to heart — benefits include less materials, resources, waste, transport and storage than conventional Avery Dennison products, which also means less downtime, changeovers and disposal costs. By reducing the usage of oil, water, trees, energy and CO2 emissions, AD RDX is creating positive change while also increasing operational efficiency and productivity. 

The broadest sustainable range on the market

Offering both paper and film label products, AD RDX provides the widest range of sustainable face materials on the market. Using an environmental impact tool to calculate CO2 and water savings made using AD RDX products, reductions of at least 10% and 20% for paper and film products respectively can be expected for CO2 emissions and tree and water usage.

Applications cover the Food & Beverage, Home & Personal Care, Transport & Logistics, Retail & Office, and Pharmaceutical segments. Solutions include semi-gloss prime paper labels, direct thermal and thermal transfer variable information labels, squeezable and conformable films, and rigid filmic labels.