For example, for a power tool like a drill, you can scan an intelligent label and see videos on how to use it and how to dispose of it. You can also get information on your warranty and learn how to fix any problems you might have with it. It makes everything so much easier for the consumer. I really think that’s the way forward.
Sustainability is really important at Avery Dennison. Can you tell us about the role that it plays in your position?
Intelligent labels are very unique and high-tech. They make us look at sustainability from a different perspective, and RFID inlays can actually enable sustainability down the value chain.
For example, when people buy a product, they can use an intelligent label to find the best way to recycle it. You could put one inside a pair of jeans or a jacket to help people figure out where to donate it after they’re finished with it. Or it could help them learn how to recycle certain items so that they are turned into something new and stay out of the landfill.
And finally, how do you define success at work?
For me personally, I define it by having a good balance between my professional life and personal life. It’s also important that I perform to the best of my abilities at work so I can keep growing in my career while enjoying positive interactions with my colleagues and seeing new projects materialize.
This brings me satisfaction and makes me feel good, and I’ve found that Avery Dennison is really a great place to grow professionally while enjoying balance with friends, hobbies and activities.