Beauty, Home + Personal Care


It takes more than looks to succeed in the beauty, home and personal care markets. The constant introduction of new products, expanded categories and revamped designs create a need to stand out on the shelf and reinforce the brand. A premium presence might be necessary, or a unique container shape, or graphics that pop out from the clutter.

But equally important is working with someone who really knows how to bring a signature, sales-increasing  look to life. At Avery Dennison, we work closely with both converters and brand owners to create label and packaging solutions that truly differentiate products and provide a competitive advantage. We combine decades of technical experience and fresh insights into consumer trends to help design labels that are on-brand and on the money when it comes to standing apart from, the pack.

Home + Personal Care

When it comes to standing out in this segment, shelf appeal and functionality are equally essential.

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Reclosure labels

From dry packaged foods to cosmetic wet wipes, many products rely on reclosure functionality for moisture retention and freshness.

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Film Solutions

No other film performs like Avery Dennison film. Across the broadest range of applications, our prime fim products set the standard for conversion efficiency, adhesion and brand aesthetics.

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Paper Solutions

Paper from Avery Dennison has outstanding credentials. We offer a broad range of facestocks for a wide array of applications, with each paper chosen specifically for its superb performance in demanding environments.

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Intelligent Labels

Businesses in multiple industries choose Avery Dennison intelligent label solutions to boost efficiency and provide consumers with interactive, personalised brand experiences.

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Sustainable Solutions

Our ClearIntent™ portfolio has a wide range of sustainable paper options that enable you to achieve exceptional print quality without costing the earth.

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Sensorial Collection

Our “Sensorial Collection,” a portfolio of label materials for designers that invites users to engage their senses, picked up a prestigious design prize earlier this year.

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Beauty, Fragrance + Cosmetics

Succeeding in this segment requires balancing shelf appeal with functionality and compliance. See how it can be done.

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