Glass Reuse and Recycling


Increase reuse and recycling yields.

Our self-adhesive technologies enable more effective recycling of both one-way and returnable glass bottles, offering an easy way to meet targets set by brands and legislators —and tell a stronger sustainability story in the process.

For returnable glass with more returns: Avery Dennison Wash-off
Returnable bottles demand labelling that stays firmly in place during use, but that can be removed easily when the bottles are washed. Our Wash-off label technology hits both marks with an innovative construction and unique adhesive. Labels hold fast during use, but detach cleanly and easily in a conventional washer without contaminating the washing water. Wash-off materials provide a clear-on-clear “no label” look and work with complex shapes and neck labels. They’re compatible with a wide variety of printing techniques, including letterpress, flexo and gravure.

For better recycling rates: Avery Dennison Glass Recycling
Too often, contamination from residual label material reduces the quality and availability of recycled glass, with as much as 74% of the labels attached to glass entering the recycling stream. Avery Dennison Glass Recycling almost entirely eliminates this contamination by enabling both label and adhesive to separate cleanly from the glass. Perfect for one-way packages like wine bottles and vegetable jars, Avery Dennison Glass Recycling provides a clear, “no label” look and is compatible with a variety of printing techniques, including letterpress, flexo, and gravure.


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Wine Label Solutions

CleanFlake™ Adhesive Technology