Started by Stan

It all came together for the first time in a small room in Los Angeles in 1935. Stan Avery, a clerk with an inventive mind and a dream of starting his own business, took the $100 he borrowed from his wife and fashioned a machine that cut paper and coated it with adhesive, producing ready-to-go price tags that merchants could quickly affix to their products. With that ingenious marriage of paper and glue in the service of making businesses stronger, the world’s first self-adhesive label was born. Today, Avery Dennison employs more than 30,000 people in over 58 countries and reported sales were $7 billion in 2020.

Always pioneering

We are still our industry’s innovator. From our leading R&D facilities around the world to our factory floors, we are composed of remarkably skilled, smart people whose relentless curiosity is matched by a passion for solving customer problems. We possess deep knowledge of the characteristics and nuances of adhesive, paper and film. We understand how manipulating a material’s superpower can elevate the whole. We never tire of exploring all the ways materials behave together, and all the ways they can be combined, tweaked and coaxed to do new things.

Our innovative impulse produces materials that improve packaging, perform in punishing conditions, save time and money and reduce the consumption of natural resources. Our innovations are born of customers’ needs. If we don’t have what they’re looking for, we often invent it from scratch, or by looking at something that already exists from a different angle.

Whatever your industry, whatever your application and whatever design challenge you face, your next label — and labeling’s future — begins with Avery Dennison.

Eight values, one team