The first part of the project was to create a name that would embody the natural, handmade nature of the wine. The name “Farm Hand” was inspired by one of the growers whose organic farming philosophy extended beyond the vineyard to the rest of the farm. Farm Hand also spoke to the simple, pared back nature of the brand and its products.
The design features a specially commissioned naïve illustration of a hand interwoven with farm produce. Hand-drawn typography for the Farm Hand logotype complements the naïve illustration style. Each finger of the hand contains the natural features of the wine.
A simple colour palette of black and cream was chosen to communicate the brand’s premiumness but also complement the pared back nature of the brand’s personality.