Automotive, Industrial and Durable Goods

When it comes to durable goods, labels are for life. Avery Dennison combines decades of innovation and deep knowledge of regulatory and legal requirements to create our durables portfolio. We know about the real-world conditions in which labels must perform, and technical challenges they have to meet. We are also experts on the testing durables labels must undergo and our lab enables us to offer ready-to-adopt solutions.

Customer-Ready™ Durables Portfolio

Simplifying the time, cost and complexity of durable goods labeling

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Featured Product Portfolios

Automotive + Tire

Our comprehensive range of materials for interior, exterior and under-the-hood applications has you covered from bonnet to boot.

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Drum Labeling

We meet the challenges of labeling drums and other containers with resistant and resilient materials proven to perform.

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Global Client Services Laboratory

The Global Client Services Laboratory helps converters streamline the UL®-certification process with efficient testing conducted in-house. The lab accelerates product evaluations to help converters reduce the time to market for new durable label materials. With certification and ongoing audits from Underwriter Laboratories, the Global Client Services Laboratory is qualified to conduct a variety of tests equivalent to the testing performed in UL’s own laboratories.


Guides + Product Overviews

Selection Guide

Durables Adhesives

Finding the right adhesive can be difficult. This guide was designed to help you chose the best adhesive that meets your specific application.

Product Overview

Appliance Portfolio

Functional constructions developed to perform on a variety of difficult-to-adhere-to surfaces.

Product Overview

HVAC Portfolio

Materials designed to perform on a broad range of surfaces under intense conditions

Product Overview

Lawn and Garden Portfolio

Proven label materials suited for use on a range of applications, including: lawn mowers, chain saws, snow blowers, rototillers and more.

Product Overview

Medical Device Labels

Label materials designed and tested specifically for use on medical devices.

Product Overview

Overlaminates Portfolio

Performance and versatility at the highest level of durable goods labeling

Product Overview

Safety and Warning Labels Portfolio

Designed to perform on surfaces commonly subjected to climate or chemical exposure.

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Security Solutions

Proven technologies to help prevent product tampering.

Product Overview

Synthetic Paper

Synthetic papers look, feel and print like premium matte-coated paper while offering the durability needed for a range of applications.

Product Overview

Wire Marking + Cable Label

Avery Dennison materials minimize ‘butterflying’ by combining a flexible film with a high cohesion, high shear adhesive.