08/18/2022

Avery Dennison Introduces New Adhesive for Wine and Spirits' Labeling in Cold and Wet Conditions

Z2010 adhesive doesn’t float or lift when submerged in ice bucket for up to eight hours.

MENTOR, Ohio (AUGUST 18, 2022) – With wine and spirits makers moving to heavier label stocks to support premium positioning and capitalize on marketplace growth, Avery Dennison Label and Packaging Materials today introduced a new adhesive to its Wine and Spirits Portfolio. The Avery Dennison Z2010 adhesive is engineered to support heavier facestocks and won’t float or show lift for up to eight hours while submerged in ice or cold box.

Applying labels to wine and sparkling wine bottles when they are cooler than their surroundings and slick with surface condensation is easier with Z2010. In addition to its aggressive initial tack that ensures heavier, embellished labels stay firmly adhered, the Z2010 adhesive also offers improved tight mandrel performance. 

“As brands move to heavier stocks and more embellishments to differentiate in an increasingly competitive market, they must maintain a high level of performance in demanding end use conditions,” said Paul Purdef, marketing director for specialty at Avery Dennison. “Our Z2010 adhesive protects the label adhesion throughout consumption, even for products that are kept on ice.” 

This new adhesive will be showcased at the Avery Dennison booth at Labelexpo Americas 2022, September 13-15 at the Donald E. Stephens Convention Center in Chicago, IL. For more information about Avery Dennison’s Z2010 adhesive, or the company’s Wine and Spirits Portfolio, visit: label.averydennison.com/wineandspirits.

About Avery Dennison
Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products and solutions, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2021 were $8.4 billion. Learn more at www.averydennison.com.