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functional-packaging

Functional Packaging

A new and fast-growing category, “functional packaging” is helping brand owners add value to existing products while transforming the way consumers make decisions at the point of sale.

Reclosure Portfolio

Reclose labels are designed for the easy opening and/or multiple open-close cycling of flexible packaging.

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Flexible Packaging Materials

Our Rapid-Roll® Portfolio includes the the broadest range of lightweight, printable laminated flexible packaging film and paper options.

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Shrink Sleeves

These top-to-bottom, 360-degree film sleeves showcase colorful designs on curvy shapes.

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Educational Resources

Functional Packaging Consumer Research

To better understand how consumers perceive, select and interact with functional packaging, Avery Dennison partnered with MarketVision, one of the country’s leading providers of custom market research solutions. Read on to see what the top 7 benefits consumers look for with their functional packaging

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