In addition to launching and demonstrating today’s latest label materials, we hosted a series of seminars about the materials of tomorrow. The materials that will open new frontiers in labeling and create the next big opportunities for our industry At our M_use Live theater, we offered a glimpse of the future in our daily series of seminars. Focused, intimate, and interactive, these 30-to-60-minute sessions were led by the experts defining materials science for the label industry, on topics essential to converters and brands.